Thank you for your overwhelming support for Support Vitiligo ?
#SupportVitiligo was conceptualised as a personal video project in 2014 by SushAmita, a person with Vitiligo for more than 18 years. She developed the video along with a bunch of enthusiastic minds & genuine souls. The video was publicly released in 2017 and gained wide public popularity. #SupportVitiligo video received 500000+ Views, 7000+ Shares & 14000+ Likes within a short span of one week. Many started approaching us for assistance and guidance on Vitiligo. Consequently, several awareness campaigns were organised to sensitize people of different age groups at different platforms including fares, organizations, schools/learning centres, etc. Vitiligo awareness has improved in recent years. However, a lot still needs to be done as not only does it impact a person physically, but also leaves a psychological imprint. Vitiligo (also known as Leucoderma) is not a life-threatening skin condition, but the phenomenon which is responsible for it, i.e. autoimmunity, needs to be monitored. Autoimmunity gives rise to inflammation which may lead to adverse conditions as well. Besides the medical treatment, the factors that are crucial to living a healthier life are awareness, support, lifestyle changes and common cure.
An initiative which started as an awareness video has now become a platform of extending helping hands to those who are in need of it. Moreover, it has touched the lives of many individuals not only in India but also abroad.